Farmersjournal.ie

Irish Farmers Journal — a large Irish weekly publication and website covering agricultural news, market reports, technical advice for farmers and sections on rural life; domain: farmersjournal.ie.

• Format and editorial focus: a weekly newspaper (published on Thursdays) and a daily news website with sections on livestock, dairy production, sheep farming, machinery, arable farming, agribusiness, markets, as well as podcasts, videos and an ePaper.
• History and ownership structure: founded in 1948 (originally as Young Farmers Journal); published by The Agricultural Trust (Company Limited by Guarantee) — profits are reinvested in agricultural development and publishing.
• Audience and circulation: according to various figures on the site — ABC/archival audits and the media kit indicate circulation/audience estimates (for example, circulation of the Irish Farmers Journal + Irish Country Living pack is over 70,000 copies; the media kit indicates ~263,000 weekly readers; according to TGI 2023 on the site — over 400,000 print readers on the island of Ireland).
• Practical projects and services: the publisher runs applied projects and model farms (Tullamore Farm, BETTER Beef and others), provides analytical services MartBids and tools for farmers.
• Regional coverage: targeted at the rural population and the agri-sector on the island of Ireland, including editorial coverage of Northern Ireland.
• Who may be interested in placing advertising and PR: companies and individuals from the agricultural sector and adjacent markets — farm machinery dealers, seed and fertiliser manufacturers, veterinary medicine and feed companies, agri-tech startups, service providers (contractors, insurance and lending services for farmers), processors and retail chains, land agents and rural property owners, as well as rural lifestyle brands (clothing, garden machinery, food products). When selecting a format, it is useful to consider the publication's sections and reader demographics (a high proportion of rural residents; age and gender distribution are provided in the advertising materials).

In short — farmersjournal.ie is a comprehensive information and analysis resource for commercial farmers, agribusiness and rural families with a wide audience and a range of applied projects and advertising opportunities.