Chinapp.com

chinapp.com — a Chinese specialized publication about brands and industry rankings, publishing brand catalogs, "top‑10" lists across many categories, news, themed materials and information about exhibitions for B2B and B2C segments.

• Brief info: on the homepage you can see the sections «品牌», «排行», «问答», «专题», «特惠», «资讯», «展会», «百科» — this indicates a focus on brand descriptions, industry rankings, special topics and promotional materials.
• Facts and figures: brand database — 1,049,095 records; the site regularly publishes industry rankings (for example, «十大品牌排行榜») and ranked lists in areas such as finishing and construction materials, home and household, food, maternity and children's products, electronics, etc.
• Services and placement formats: brand registration (品牌入驻), paid exhibitions/brand exhibits, publication of advertising/PR materials (软文发布), 招商 (investment attraction)/franchising offers and participation in exhibitions — suitable tools for promotion and lead generation.
• Examples of represented brands and categories: in various rankings and selections there are both large and niche manufacturers — from producers of construction materials and sanitary ware to household appliances and textiles.
• Who would be interested in advertising/being listed: manufacturers of construction and finishing materials, furniture and household brands, companies of consumer and professional electronics, restaurant chains and franchisors, distributors and wholesale suppliers, exhibition organizers; as well as PR agencies, marketers, owners of small and medium-sized businesses and industry consultants seeking to increase awareness and trust through ranking positions and themed projects.
• Why placement is effective: the targeted industry audience, large brand database and visible rankings provide an opportunity to build trust, attract dealers and partners, gain exposure in themed selections and participate in special projects and exhibitions.