Detik Oto

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Description

oto.detik.com — the automotive section of the Indonesian news outlet detik.com, specializing in news and materials about cars, motorcycles, and electric transportation; the homepage publishes hundreds of short and long-form pieces updated throughout the day (the page shows "hours ago" markers and publication dates, for example 11 May 2026).


  • Owner/network: part of Detik Network, alongside related publications and network services.
  • Key sections: Berita, Mobil, Motor, Kendaraan Listrik (electric vehicles), Niaga, OtoSport, Modifikasi, Tips & Trik, Oto Test, Oto Galeri, Video, Indeks, Terpopuler, etc.
  • Content formats: breaking news, analysis, test drives, reviews, photo galleries, videos, and infographics; the page features both short "flash" news items and in-depth materials.
  • Audience and reach: aimed at the broad Indonesian audience of car enthusiasts, potential buyers, and automotive industry professionals; the page regularly mentions dozens of car brands (for example Audi, BMW, Toyota, Honda, BYD, etc.).

Recommendations for advertising and PR placement — who might be interested in collaborating with the project:


  • Automakers and official dealers — for presentations of new models, local launches, and test drives;
  • Manufacturers of parts, tires, oils, and auto chemicals — to promote products among car owners and auto repair shops;
  • Companies in electric vehicle infrastructure (charging stations, batteries, services) — considering the dedicated electric transport section;
  • Insurance and financial organizations (auto loans, leasing) — for product offers to the target audience;
  • Auto services, tuning workshops, accessory shops, and used car sales platforms — for local and regional advertisements;
  • Organizers of car events, auto shows, and manufacturers of POS/merchandising — for informational support and attracting visitors;
  • Individual car enthusiasts and auto influencers — for publishing tests, reports, and creating expert content.

In brief: oto.detik.com — a major specialized section of detik.com on cars and motorcycles with regular updates, a wide range of sections and formats (news, tests, videos, photo galleries), suitable for advertising campaigns by automakers, related services, and companies working with vehicle owners and buyers.

12.4M Readers

Engage a global audience of C-suite executives and decision-makers

Editorial Placement

Published as native content with journalist byline

5–12 Day Turnaround

From submission to publication, fully managed

Features
Genre
Article
URL
https://oto.detik.com
Region
  • Indonesia
Macroregion
  • Southeast Asia
Language
  • Indonesian
Category
  • Auto and Moto
Audience
2669173
SimilarWeb Leading Countries
Indonesia: 95.3%, Malaysia: 1.48%, United States: 0.75%, Saudi Arabia: 0.66%, Singapore: 0.57%
SimilarWeb Updated
16 Sept 2026, Jul 2026 data
Author
Journalist's full name
Text Limit Size
3750
Images
2
Publication Status
Forever
Home Page
Yes
Hyperlinks
1
Hyperlinks Type
Do-follow
Page Index
Yes
Editorial Control
No
Video
No
Social Networks Repost
No
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