Detik Oto
oto.detik.com — the automotive section of the Indonesian news outlet detik.com, specializing in news and materials about cars, motorcycles, and electric transportation; the homepage publishes hundreds of short and long-form pieces updated throughout the day (the page shows "hours ago" markers and publication dates, for example 11 May 2026).
- Owner/network: part of Detik Network, alongside related publications and network services.
- Key sections: Berita, Mobil, Motor, Kendaraan Listrik (electric vehicles), Niaga, OtoSport, Modifikasi, Tips & Trik, Oto Test, Oto Galeri, Video, Indeks, Terpopuler, etc.
- Content formats: breaking news, analysis, test drives, reviews, photo galleries, videos, and infographics; the page features both short "flash" news items and in-depth materials.
- Audience and reach: aimed at the broad Indonesian audience of car enthusiasts, potential buyers, and automotive industry professionals; the page regularly mentions dozens of car brands (for example Audi, BMW, Toyota, Honda, BYD, etc.).
Recommendations for advertising and PR placement — who might be interested in collaborating with the project:
- Automakers and official dealers — for presentations of new models, local launches, and test drives;
- Manufacturers of parts, tires, oils, and auto chemicals — to promote products among car owners and auto repair shops;
- Companies in electric vehicle infrastructure (charging stations, batteries, services) — considering the dedicated electric transport section;
- Insurance and financial organizations (auto loans, leasing) — for product offers to the target audience;
- Auto services, tuning workshops, accessory shops, and used car sales platforms — for local and regional advertisements;
- Organizers of car events, auto shows, and manufacturers of POS/merchandising — for informational support and attracting visitors;
- Individual car enthusiasts and auto influencers — for publishing tests, reports, and creating expert content.
In brief: oto.detik.com — a major specialized section of detik.com on cars and motorcycles with regular updates, a wide range of sections and formats (news, tests, videos, photo galleries), suitable for advertising campaigns by automakers, related services, and companies working with vehicle owners and buyers.
12.4M Readers
Engage a global audience of C-suite executives and decision-makers
Editorial Placement
Published as native content with journalist byline
5–12 Day Turnaround
From submission to publication, fully managed