Soymotor.com

soymotor.com — a Spanish online publication specializing in car and motorsport news: coverage of Formula 1 and other racing series, reviews and test drives, analysis, reports and live broadcasts.

Founded in 2013, headquartered in Valencia; in 2016 the LaF1.es project was integrated into SoyMotor and journalists and media personalities were involved in the management, including Cristóbal Rosaleny and Antonio Lobato.

Actively develops multimedia content: regular video reports and live streams on YouTube and Twitch, videos and broadcasts attract tens of thousands of views; there are also podcasts and video studios for interviews and presentations.

There is an official online store for merchandise and related products; the site traditionally features sections: F1, MotoGP, cars (new models, test drives, comparative reviews), brand news and event reports.

• Target audience and advertisers: car brands and official dealers, parts and tyre manufacturers, electric vehicle and charging infrastructure companies, insurance and leasing companies, motorsport event and track organizers, driving schools and car clubs, PR and promotion agencies for motorsport projects, accessory and merch manufacturers.
• Ad formats that will be effective: native reviews and test drives, sponsorship of live streams and podcasts, joint video projects and interviews, banner campaigns in news sections and F1/MotoGP sections, integration of merchandise into the site's own store.