China News Service (Tencent)

view.inews.qq.com — part of Tencent's news ecosystem (known as "Tencent News"), when accessed it redirects to the company's main news site; the site publishes written articles, video reports and live broadcasts on topics such as politics, economics, technology, entertainment and sports.

• Audience and traffic: according to industry research, the mobile app and web version of Tencent News are among the leaders in active users; QuestMobile estimates record tens of millions of daily and hundreds of millions of monthly users for the Tencent News service.
• Content formats: 24/7 breaking feeds, text news, photo reports, short video segments, live streams and personalized recommendations within the Tencent ecosystem.
• Language and geography: primarily Chinese, with the main audience in mainland China and Chinese-speaking regions.
• Integration: content and distribution are deeply integrated with Tencent products (QQ, WeChat and other company services), providing wide distribution channels within the ecosystem.

Who might be interested in publishing and promoting on the view.inews.qq.com project

• Large consumer brands (FMCG, electronics, automotive) — to reach a mass Chinese audience and increase brand awareness.
• Gaming and entertainment companies — for game announcements, streams and special projects with video content.
• Financial and insurance organizations — for PR materials, analytics and reputation campaigns among urban audiences.
• Tour operators and hotels — for promoting destinations and seasonal offers in the Chinese market.
• Mobile apps and services — to attract users through cross-integration within the Tencent ecosystem.
• Government agencies and large corporations — for official announcements, corporate communications and reputation PR.
• Educational institutions and academic projects — for creating expert content and attracting target audiences.