Petit futé

petitfute.com — a French publisher and online guidebook platform Petit Futé, offering verified addresses, recommendations for hotels, restaurants, activities and itineraries across France and the world; it combines print publications and an extensive digital catalog.

Key facts: founded in 1976; collections include hundreds of print and digital guides (around 600 titles covering many countries), the database is estimated to contain millions of addresses and services; the staff and publishing activities allowed the company to reach tens of millions of euros in revenue in preceding years.

Content and services: thematic sections — "Where and when to go", trip and itinerary ideas, news and reports, travel advice, categories for transport, accommodation, restaurants, activities and events; the site also provides booking tools and service selection for trips.

Audience and reach: the site shows a significant digital audience — in certain summer months record figures were recorded (for example, over 8.7 million visits in August 2025), while the platform regularly attracts millions of visitors planning trips.

• Who might be interested in advertising and promoting on this project:
  • hotel chains, private hotels and boutique hotels seeking to attract tourists;
  • restaurants, gastronomic brands and local producers (including wine and food), interested in reaching travelers;
  • tour operators, organizers of tours and activities (cultural, sports, eco-tours);
  • regional tourist boards and city/region administrations promoting destinations and events;
  • booking services, mobile travel products and startups in the tourism sector aiming for visibility among a French-speaking audience;
  • independent entrepreneurs — guesthouse owners, guides, tour creators and local service providers looking for a target audience of travelers.

In short: the resource combines Petit Futé's traditional publishing expertise and a well-developed online platform with a wide address database and a high seasonal audience, making it a suitable channel for PR and promotional campaigns aimed at French-speaking travelers and the European market.